In the dazzling world of Bollywood and fashion, Shabbir Ali has carved a name for himself as a supermodel and actor. Known for his style and charisma, he is no stranger to the spotlight. Yet, behind the fame lies a lesser-known side of Shabbir—one deeply rooted in kindness and compassion for animals.
His journey with strays began humbly, feeding and caring for street dogs and cats near his home. What started as a personal act of love soon grew into a mission, giving birth to the SWAG Foundation. Dedicated to rescuing the injured, feeding the hungry, and sheltering the abandoned, the Foundation has touched hundreds of animal lives across Mumbai. Its philosophy is simple but powerful: “Feed Yours. Help Another.” Every pet parent who chooses SWAG indirectly helps a stray in need.
With offices in Goregaon and Byculla, the Foundation has expanded its reach, ensuring that more voiceless beings are given a chance at dignity and care.
In 2025, Shabbir’s vision took a new turn with the launch of SWAG Pawfect Haven Premium Pet Food Store in Byculla, Central Mumbai. Unlike regular pet stores, Pawfect Haven merges premium pet nutrition with purpose. Stocked with carefully curated food, treats, and essentials, it ensures pets at home live healthier lives—while also supporting those on the streets. A portion of every purchase directly contributes to feeding and caring for strays. As Shabbir puts it, “Every bite counts—for your pet and for the ones on the street.”
For Shabbir, blending his stardom with social responsibility is a natural extension of gratitude. “As an actor and model, I’ve received immense love from people. Now, I want to extend that love to those who cannot speak but feel deeply—the animals who share our city,” he says.
The initiative has already created ripples in the community, turning pet parents into partners of change. At Pawfect Haven, buying food for one’s furry friend doubles as an act of kindness for a stray.
Why SWAG Matters
Premium nutrition for pets
Rescue and relief for strays
Celebrity-led but community-driven
Growing presence in Mumbai with Goregaon and Byculla outlets
For Shabbir Ali, SWAG is more than a foundation or a store—it is a movement. A movement to remind pet parents to extend their love beyond their homes. In a city that never sleeps, SWAG stands as a symbol of compassion, proving that kindness, too, should never rest.
https://www.instagram.com/swagbyshabbirali?igsh=bWRuMXAwZDUzeGlv https://www.instagram.com/foundationswag?igsh=MTZnb256eGI2OWZ0YQ
https://www.instagram.com/swagpawfecthaven?igsh=amttOXg0MzM5azV3
